Design Eyewear Group Acquires MENRAD Brand and License Agreements, Appoints VMD Eyewear as Exclusive Distributor of Jaguar Eyewear in Australia
Design Eyewear Group Acquires MENRAD Brand and License Agreements, Appoints VMD Eyewear as Exclusive Distributor of Jaguar Eyewear in Australia
Design Eyewear Group, a global leader in premium eyewear design and distribution, is pleased to announce the strategic acquisition of key license brands from MENRAD, including the iconic Jaguar Eyewear brand. This move marks a significant step in expanding Design Eyewear Group’s brand portfolio and global market reach.
As part of this expansion, Design Eyewear Group has appointed VMD Eyewear (Vision Marketing & Distribution) as the exclusive distributor of Jaguar Eyewear in Australia, effective immediately. VMD’s long-standing reputation in the Australian eyewear industry and market expertise make them an ideal partner to drive growth and visibility for Jaguar Eyewear in the region.
“We are thrilled to welcome the Jaguar Eyewear brand into the Design Eyewear Group family,” said Lars Flyvholm, CEO of Design Eyewear Group.
Jaguar Eyewear, inspired by the sleek elegance and sporty precision of the Jaguar automotive legacy, is known for its sophisticated design, high-quality materials, and innovative engineering. With this new distribution agreement, VMD will oversee sales, marketing, and customer support for Jaguar Eyewear across the Australian market.
“We are honoured to be entrusted to continue with the distribution of such a prestigious brand,” said Philip Crabtree, General Manager, VMD Australia. “Jaguar Eyewear is a natural fit for the Australian consumer who appreciates craftsmanship, innovation, and style.”
This acquisition and partnership represent a continued commitment by Design Eyewear Group to grow its global presence and deliver outstanding design and quality to eyewear professionals and consumers worldwide.
About Design Eyewear Group Design Eyewear Group creates and markets iconic eyewear brands, each with a unique design signature. With headquarters in Aarhus, Denmark, and a global network of partners, the group serves eyewear professionals in more than 50 countries. Brands include FACE A FACE, WOOW, ProDesign Denmark, NIFTIES, INFACE, Kilsgaard, and now Jaguar Eyewear.
About VMD Eyewear (Vision Marketing & Distribution) VMD is a leading Australian eyewear distributor known for its curated portfolio of premium international brands and private label brands, strong relationships with optical retailers, and commitment to quality and service excellence.
VMD Eyewear: 1800 449 845