POLAROID EYEWEAR NAMES FLAVIO COBOLLI ASGLOBAL BRAND AMBASSADOR FOR 2026 AND 2027
Polaroid Eyewear announces Flavio Cobolli as its new Brand Ambassador for 2026 and 2027, strengthening the brand’s connection with professional tennis and reinforcing its commitment to a new generation of athletes who embody performance, authenticity and style.
Polaroid Eyewear, one of the home brands of Safilo Group, is a pioneering international eyewear brand renowned for its game-changing polarised lenses and products that combine functionality with contemporary design. The appointment of Cobolli marks a natural evolution of the brand’s tennis journey, building on a shared vision of innovation, energy and accessibility.
One of the most exciting talents of the new generation of Italian tennis, Flavio Cobolli stands out for his athleticism, determination and dynamic playing style. His on-court intensity, combined with a modern and genuine personality off court, makes him a perfect match for Polaroid Eyewear, a brand that celebrates movement, light and individuality. Together, Polaroid and Cobolli share a common mindset rooted in performance, optimism and self- expression.
As Brand Ambassador, Cobolli will be the face of the Polaroid Eyewear global campaigns for the 2026 and 2027 seasons, supporting the brand across international activations and communication platforms. His role will highlight the strong connection between eyewear performance and outdoor sports, where visual comfort, protection and style play a key role.
Within this framework, Polaroid Eyewear will continue its presence on the ATP Tour throughout the season, activating at selected tournaments including Rome, Madrid, Bastad and Umag, and engaging fans through dedicated brand experiences, on-site activations and visibility across digital and social channels.
The collaboration reflects Safilo Group’s vision of partnering with athletes who authentically represent the values of its brands and of tennis as a sport: global, inclusive, dynamic and forward-looking. Through Flavio Cobolli, Polaroid Eyewear reinforces its commitment to inspiring a new generation of consumers to experience sport and everyday life with clarity, protection and style.
About POLAROID
Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin
Land in 1937, has strengthened its reputation as a leading brand in polarized lenses. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its own subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information contact your Safilo Account Manager for more information.