Shamir Metaform

Coming soon...

Superpower your lenses with Shamir Metaform, new Nano-structure technology.

Some benefits of this new technology includes…

SEED launches new silicone hydrogel daily disposable contact lens in Australia

SEED is pleased to announce SEED 1day Silfa, a new silicone hydrogel daily disposable contact lens, which will be available from October 2021.

SEED 1day Silfa features a low modulus allowing for excellent fitting characteristics and provides all day comfort. With a high water content of 68%, no surface coating is required. High water absorption combined with marginal lipid adsorption allows for excellent natural wettability and lubricity, even for patients with relatively dry eyes…

SYDNEY, AUSTRALIA – 1 OCTOBER 2021 - HOYA Vision Care Australia & New Zealand, today introduced a new Hi-Vision Anti-Bacterial lens coating which is proven to reduce bacterial growth on the surface of a lens by 99.9%. The innovative Hi-Vision Anti-Bacterial lens coating can help reduce the chance of eye infections while meeting the increased global demand by consumers for safer, more hygienic products brought about by the COVID-19 pandemic…

Cristiana Capotondi, Fabrizio Curci, Nicoletta Romanoff & Isabella Ferrari

LOOK AT ME NOW: MARCOLIN CELEBRATES ITS 60th ANNIVERSARY Milan, September 23, 2021 – Marcolin, a worldwide leading company in the eyewear industry, celebrates its 60th anniversary. On Wednesday, September 22, 2021, the Salone d’Onore of Triennale Milano served as the breathtaking backdrop for…

MyDay® toric now available in extended parameters

• Nearly 60% increase in available prescriptions
• Around-the-clock axis coverage from plano to -6.00DS
• Fits nearly 90% of astigmatic patients1

Lumenis Article

The treatment of Dry Eye has evolved, has your practice? Optima IPL is the drug-free, drop-free treatment delivering long lasting results for your patients. Lumenis, the inventor of IPL is currently offering immediate access to the Optima IPL to expand your practice and increase revenue, with no repayments for 12 months...

SEED Article

With COVID restrictions in place for many Australians, SEED is offering Direct to Patient delivery service so you can continue to serve your contact lens patients. Simply place your order with SEED as you would normally, and provide details of delivery along with your purchase order.

Reduce your impact by making one

Every Dragon Upcycled frame is made from the waste of 5 plastic bottles.
The story of the UPCYCLED began with a single mission: To protect earth and all its adventures, five water bottles at a time. Every frame in the collection is designed through a process that repurposes, or upcycles, single-use plastics to reduce the impact they have on the land we love to explore, the air we breathe and the water we ride. Each ultralight pair represents five 100% recycled water bottles.
#GetUpcycled

TAFE NSW Ad

THE W&G OPTICAL RULER V2

An essential tool for measuring frame size, frame let-back angle, the position of lens heights and as a backup tool for measuring interpupillary distances, or PD’s.

Optos Article

A study conducted at a prominent research university, found a 28 minute (33%) reduction in patient visit duration after implementing centralized optomap imaging.

The project was undertaken to reduce patient visit time. Photography was identified as a major bottleneck in patient movement and clinic efficiency.

Embarking on the Australis Journey

CR Surfacing has done it again… the live virtual launch event of our latest innovation was only streamed on the 30th of June, yet it already generated an enormous interest, as independent optometry practices booked out our Business Development Managers for six weeks ahead.

For the audience’s surprise, CR Surfacing announced, “this is not a new lens design”. The Australis is An Active Design System, where the lens develops around the patient’s individual needs, lifestyle and experiences…

MAX MARA 1951: LIMITED EDITION SUNGLASSES TO CELEBRATE THE BRAND’S 70TH ANNIVERSARY

Some stories stand the test of time. Tales that reveal the true meaning of beauty in fashion and style.

Since 1951, the Max Mara label has depicted a journey of femininity through collections that speak of determined and conscious women who are constantly evolving.

To celebrate the Italian House’s 70th anniversary, Marcolin designed a pair of sunglasses for Max Mara Eyewear that interprets the brand’s essence with refinement and innovation…

iCare EIDON UWF

The latest advancement in Ultra Widefield (UWF) retinal imaging.

Gain a wider view of the retina in TrueColor with superior edge to edge detail, enabling detection of fine pathology to the periphery, up to 200˚…

Sight for All Article

Sight For All is excited to commence the second year of a two-year project designed to fight childhood blindness in Cambodia. For the past 12 months, with the support of the Australian NGO Cooperation Program, Sight For All has been training two new Cambodian ophthalmologists to treat children’s eye diseases.

With 70% alcohol & Benzalkonium chloride
For use on hard, non-porous, non-food contact surfaces. To clean/remove dirt, contaminants, and allergens. Safe on most surfaces. Test on a small or inconspicuous area. Not for cleaning or sanitizing skin. DO NOT USE FOR PERSONAL CLEANSING.
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Contact your local Hilco Vision representative at 1800 217 651, customerservice@hilco.com.au or visit our site at www.hilcovision.com.au

When considering eye safety, we usually think of safety glasses or goggles that protect eyes against flying debris, dust or splashes. However, light is also something to consider in relation to eye safety. The bright light of welding is brought to a safe level by heavily tinted welding goggles.

Ultraviolet light from sunlight is rendered less harmful to eyes via the use of UV blocking sunglasses. There is also blue light. What is Blue light? Light is more complex than it may appear. Visible light that appears white is actually made up of several colours that only become white when they come together. This ‘spectrum’ contains different colours, each with a different wavelength and level of energy.

3 Add System Provides Optimal Vision At All Distances, For All Levels Of Presbyopia

SYDNEY, NSW., July 19, 2021—CooperVision today introduced MyDay® multifocal contact lenses, expanding its popular premium silicone hydrogel 1-day family. Using the company’s deep expertise in optical design and prescribing practices, the new lenses are the first to feature the Binocular Progressive System, an innovative 3 add approach that caters to all levels of presbyopia with simplified fitting, optimal visual acuity at all distances and comfortable wear for exceptional performance.

Rome / Longarone (Italy), 01/07/2021 – Italian Luxury House FENDI and eyewear expert Thélios are pleased to announce their exclusive partnership for the design, development, production, and distribution of the Maison’s eyewear category.

This partnership marks a significant step for both LVMH Maisons, joining forces to enhance the desirability of FENDI Eyewear, establishing it as a leading brand in the luxury eyewear segment.

…there has never been a better time to grow your practice by fitting multifocal contact lenses to your patients with presbyopia.

With the technology advancement of multifocal optics design for soft contact lenses, there has never been a better time to grow your practice by fitting multifocal contact lenses to your patients with presbyopia.