DeRigo x Furla

This May, Furla made a striking impact across Sydney’s CBD during one of the city’s biggest annual events – the spectacular Vivid Sydney festival.

As part of the campaign, De Rigo Australia partnered with the Sydney Film Festival to showcase Furla in the heart of iconic Martin Place. Featured on the “big screen” during the Festival’s free daily screenings of Australian-made films, the campaign captured the attention of thousands of visitors enjoying a coffee or lunch break while immersing themselves in the vibrant atmosphere.

Just a short walk away, Furla also dominated Sydney’s premier shopping precinct with a high-profile digital campaign throughout Westfield Pitt Street. The activation extended beyond the CBD to major Westfield centres at Bondi Junction, Chatswood and Parramatta, creating a coordinated presence across Sydney’s busiest retail destinations. Displayed across multiple digital screens, the campaign generated an impressive 3.9 million impressions, ensuring exceptional visibility among shoppers and visitors alike.

The campaign highlighted Furla’s timeless elegance while placing the brand front and centre during one of Australia’s most celebrated cultural events.