NOO EYEWEAR

NOO EYEWEAR

GIGI Studios — Resort Collection 26
Noo Eyewear introduces the GIGI Studios Resort Collection 26, an eyewear line built around the idea of summer as a state of mind. Inspired by the campaign In Vacanza, the collection captures the freedom and joie de vivre of leaving the city behind and arriving somewhere unhurried. From the first glimpse of a sun-drenched villa to lazy afternoons by the pool. The result is a range of frames designed for effortless style, made for moments that stay with you long after summer ends. Available now through Noo Eyewear for ANZ opticians.

PRORIDE AUSTRALIA

Rudy Project — ImpactX and RP Optics Maximus
Rudy Project continues to push lens innovation with two standout technologies now available through ProRide Australia. ImpactX photochromic lenses are designed to adapt quickly to changing light conditions. ImpactX photochromic lenses adapt to changing light through photosensitive material embedded within the lens itself, rather than a surface-applied photochromic coating, helping to enhance durability while maintaining clear, sharp vision.

For prescription wearers, RP Optics Maximus brings mirrored lens options to RX Direct configurations, combining performance vision with a sharp, technical finish. The result is a more streamlined prescription solution for athletes who want the clarity and look of a mirrored sports lens.