Carrera celebrates 70 years of sporting heritage, boldness and innovation
In 2026, Carrera celebrates an extraordinary milestone: 70 years of history, iconic design and continuous innovation. An anniversary that tells the story of a journey rooted in speed and the drive to push limits, values that still define the brand today through a distinctive vision of eyewear that blends performance, style and attitude.
From racing roots to global icon
Carrera’s story began in 1956 when Austrian entrepreneur Wilhelm Anger renamed his company after the legendary Carrera Panamericana Road race, one of the most daring automotive competitions in the world. From the very beginning, adrenaline, determination and the will to go beyond limits became the brand’s foundation.
In the 1970s, Carrera rose to prominence in winter sports with high-performance goggles and helmets, turning technical excellence into instantly recognizable design. The 1976 partnership with Porsche Design marked a turning point, introducing futuristic aesthetics and advanced technology that redefined contemporary eyewear.
By 1979, another breakthrough arrived: the first appearance of the iconic “C” logo at the center of the frame front, destined to become a signature detail. The 1980s cemented Carrera’s identity with cult models like Safari and legendary partnerships, including Formula 1 champion Niki Lauda, an embodiment of the brand’s spirit of resilience, courage and performance.
From high-tech eyewear developed for aviation to the pop-inspired energy of the 1990s and the most recent collaborations and collections spanning sport, snow and women’s lines, Carrera has continuously evolved while staying true to its DNA: technical innovation, bold design and an authentic connection to the world of speed and sport.
Bold Vision, Timeless Style
Carrera today channels its sporting heritage into bold, Italian-designed eyewear for confident personalities. More than just a brand, it is a statement of individuality and fearless self-expression. Rooted in innovation, iconic design, and a rich history of performance, Carrera continues to inspire those who embrace life fully and refuse to follow the crowd. Every frame reflects character, energy, and a spirit that pushes boundaries while staying true to its essence. With a forward-looking vision, Carrera evolves continuously, blending technical excellence, style, and attitude to define the eyewear of tomorrow.
The 70th Anniversary Capsule: heritage meets the future
To celebrate its 70th anniversary, Carrera introduces an exclusive Made in Italy limited-edition capsule collection that reinterprets the brand’s most iconic codes through a contemporary and elevated lens.
The capsule draws from Carrera’s historic colors, black, white and red, with red translated into sophisticated marbled acetates to enhance depth, richness and premium appeal. Titanium has been introduced for its exceptional lightness and strength, delivering the perfect balance between durability, comfort and cutting-edge performance.
The bold and unmistakable sport attitude is expressed through design details inspired by the iconic Champion model, specifically in the temples, which reinterpret one of Carrera’s most recognizable signature elements while maintaining a contemporary aesthetic.
The capsule features two exclusive styles. Titanio 01, defined by a strong and refined contemporary character, embodies technical precision and bold identity. Titanio 02/C is an optical frame equipped with a foldable magnetic clip-on featuring polarized lenses, seamlessly transforming the style from optical to sun while enhancing versatility, functionality and performance.
Produced in limited quantities, every detail of the collection celebrates a 70-year legacy of innovation and craftsmanship, projecting Carrera into the future with the same pioneering energy that has defined the brand since 1956: pushing boundaries, innovating fearlessly and turning performance into timeless style.
About CARRERA
synonymous with pioneering design and outstanding quality – is a statement brand since 1956 for people who live by their own rules, continuously defying themselves and proudly approaching life standing out from the crowd.
