Police Shines Across the Eastern Seaboard During August

Police made a bold statement across Sydney, taking to the streets on the iconic Big Buses and putting the brand firmly in the spotlight.

From the Harbour Bridge and Sydney Opera House to Bondi Beach, Police travelled through some of Sydney’s most recognisable and high-traffic locations, delivering standout visibility for the brand. If you were among the 90,000+ participants in the legendary City2Surf, you may have caught a glimpse of Zac Efron himself, front and centre in the Police campaign, showcasing his latest Police capsule collection.

The exposure continued with the Sydney Marathon, now the newest World Marathon Major, which attracts 40,000 competitors from across the globe at the end of August. With thousands of runners and spectators lining the streets, Police and Zac Efron were once again in front of a huge and highly engaged audience.

But Police’s August takeover extended well beyond Sydney. The campaign made its mark across the Eastern Seaboard, with high-impact billboards appearing in prominent locations across the Gold Coast, Brisbane, Greater Sydney and Greater Melbourne.

With more than 5 million impressions generated from the billboard campaign alone, Police has certainly made its presence felt. From Sydney’s iconic landmarks to major events and city streets across the East Coast, Zac Efron has left his mark on the Harbour City and well beyond.