Eyetalk’s LocalEyez Platform Gains Momentum as Consumer Traffic Grows

Eyetalk’s LocalEyez website is continuing to gain traction with Australian consumers, emerging as a growing digital destination for patients seeking independent optometric care. The platform now hosts hundreds of independent optometrists nationwide, reflecting both increased practitioner engagement and rising consumer demand for locally owned practices.

Designed to bridge the gap between independent optometry and the public, Eyetalk LocalEyez provides a centralised, consumer-facing platform where practices can showcase their services, expertise and location. As awareness of the site grows, so too has foot traffic, delivering greater visibility for participating practices in an increasingly competitive optical market.

Independent optometrists are able to load and manage their own practice information on the website, ensuring listings remain accurate and reflective of their clinical focus. Through Eyetalk’s established media reach and promotional activity, LocalEyez supports participating practices by directing consumers toward independent options in their local area.

With consumer interest continuing to build, LocalEyez is positioning itself as a valuable marketing and engagement tool for independent optometry—supporting practice growth while reinforcing the strength and accessibility of locally owned eye care across Australia.